Enhance Your Search Engine Ranking By Adding Video

Something that a lot of people don't think about is adding video to their sites in order to add content and to help with their search engine positioning. Additionally, you'll find that this is a thing that can be done rather easily and also something that can improve your search rankings in the search engines almost immediately. Google will look at this video as added content material for your website. Every person should have video on their web page and you will find out how vital it can be by the end of this post.

One of the primary things you are going to have to obtain is a video for your site. You can either produce your own video or just go to YouTube and locate a video in your niche. Of course your best bet is to produce your own video as you can make a unique video that men and women will remember. Inside the video you will just want to present men and women a few suggestions about the niche or even provide them with information that will be useful to them.

Content is one thing that Google seriously loves and this video is seen as content material for your site. One thing it's also wise to do with this video is to allow YouTube to host it for you and add the video to your web page utilizing the YouTube embedded link, as this creates a link to YouTube on your site. Some of you may already realize this but Google also ranks your website by who you end up linking to. Google will look at this link going to YouTube and end up giving you a better positioning.

Now one more thing you will soon learn is that when people check out your video and they like it, they may very well place a link on their web page pointing to the video on your site. This will help to build you backlinks, and as every person knows, backlinks are a big key to search engine positioning.

You may well know this already, but Google will look at how long your site visitors are on your website in order to decide on how they will rank your site. If your visitors only stay on your web page for a short amount of time you will find that Google will not rank your web page very well. Now if folks arrive at your site and watch your video and remain on your site for a while, you will find that Google will give your site a boost in their rankings. Not to mention if you can keep these folks on your site, you will find that you will have a much better opportunity to sell one of your products or maybe get people to click on your pay per click ads.

These are just a few of the main reasons why each and every person should have video on their sites. Your video is an excellent method for you to get your name out there and to get your brand out there. You will see that you can produce a video using a screen capture software or maybe a camcorder, but the major key to the video is to make it enjoyable so people will want to watch it.

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